7 top campaigns from 2024 and the tactics that drove success
Dec 3, 2024 · The seesaw effect was evident in areas like generative artificial intelligence (AI), which secured a steady deluge of investment but repeatedly proved itself unready for the …
Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and …
Nike shifts more performance dollars to brand building as part of …
Dec 20, 2024 · Dive Brief: Nike is moving more dollars away from performance marketing toward brand building, with sports receiving fresh focus as a North Star, executives said when …
Top marketing conferences to attend in 2025 | Marketing Dive
Oct 1, 2024 · Cannes Lions . June 16-20 Cannes, France. The Cannes Lions International Festival of Creativity hosts thousands of advertisers from across the globe to celebrate the …
How a focus on performance marketing has cost brands trillions: …
Oct 10, 2024 · Dive Brief: Apple remains the most valuable brand across the globe, though its brand value has fallen for the first time in over two decades by 3%, according to the 2024 Best …
Snap helps brands streamline creator partnerships with new …
Oct 19, 2023 · Dive Insight: With the launch of Creator Collab Campaigns, Snapchat is attempting to shore up additional advertiser interest at a time when influencer marketing is growing …
Amazon unboxes advertiser capabilities spanning AI, DSP and …
Oct 15, 2024 · Dive Brief: Amazon Ads unveiled a slew of new capabilities for advertisers at its annual UnBoxed conference, including an “all-new” experience across the Amazon Demand …
Super Bowl LIX: Tracking every ad | Marketing Dive
Nov 26, 2024 · Eagerness abounds when it comes to marketers’ intention to show up for Super Bowl LIX on Feb. 9, 2025. Fox at the start of November had already sold out of all its Super …
How General Mills refreshed its fruit snack brands to fend off ...
Oct 19, 2023 · NEW YORK — Big brand refreshes have been in vogue this year, a trend that’s perhaps most apparent in the food and beverage category as legacy marketers put new spins …
Spending on experiential marketing tops pre-pandemic levels
Oct 17, 2024 · Dive Insight: Following a few fallow years, experiential marketing continues to recover from the pandemic and remains a key tool for marketers in both the B2C and B2B …