Seven families are suing TikTok in France, accusing the platform of failing to moderate harmful content and exposing children ...

The TikTok ban hangs in the balance. Tamara Alesi, CEO of Mediaplus North America, reflects on the app’s unprecedented influence – and why it has the power to spark such debate.

YouTuber MrBeast, X owner Elon Musk and Oracle Chairman Larry Ellison are names that have floated around in the past week.

Some TikTok users think the algorithm is different now, but did something really change after the short-lived ban of the app ...

but TikTok’s secret sauce isn’t short-form video, but the app’s sticky algorithm. YouTube’s recommendation algorithm is sometimes useful, more often a mixed bag, but many view Meta’s ...

This personalized revel in is what makes TikTok so addictive. When you scroll through the FYP, the algorithm evaluates limitless elements to determine which films to show. The system constantly ...

What would a ban mean for creators who make a living on the app? Why is the TikTok algorithm so important? Which competitors would benefit from TikTok’s exile? And what do everyday users feel ...

Used by politicians, musicians and even food bloggers, the power of the Chinese app should not be underestimated A TikTok algorithm is a curious thing. Mine thinks I want to watch a man disembowel ...

Both ByteDance and Chinese officials have also indicated they would be unwilling to sell TikTok’s US assets with its popular algorithm, the app’s secret sauce that makes it so valuable.

Experts have also noted the Chinese government is unlikely to approve a sale that includes TikTok's coveted algorithm. But until the deadline passes, the possibility of a purchase is still possible.